High on the Hog Today, Lower Than a Log Tomorrow
Around 50 B.C., in the dying years of the Roman Republic, before the start of the Roman Empire…
There lived Cato, a powerful Senator, known throughout the Republic for his scruples and incorruptibility.
He was a staunch defender of the Roman constitution, a centuries-old system of government that launched Rome from inglorious city to glorious entity.
As the Republic wobbled, Cato did not like what he considered a decline in the values of his beloved Rome, and he had pristine intentions for reviving them.
This put him at serious odds with Julius Caesar.
That’s how he’s better known to a lot of historians: Caesar’s mortal enemy, a man who sided with Pompey, another rival to Caesar, during the Roman civil war.
Cato’s choice didn’t end well.
After a bad defeat to Caesar at the Battle of Pharsalus, Pompey fled for Northern Africa, where he was promptly murdered.
While many men on the side of Pompey surrendered after that…
And thus were pardoned by the famously forgiving Caesar…
Cato refused to compromise and give in.
He continued fighting until, when it became apparent that defeat at the hands of Caesar and his army was imminent…
Cato took his own life so as “to avoid his enemy’s mercy”.
That’s serious adherence to one’s principles.
But it’s also a reminder that fortune and power are as flimsy as the government’s feeble excuses…
Cato, and Pompey for that matter, lost it all—power, fame, fortune—in nearly a blink of an eye.
Yet, you need only look at America’s Founding Fathers to understand how influential Cato has been on history…
To them, Cato was a hero… the embodiment of Liberty.
He’s the impetus behind Patrick Henry’s “give me liberty or give me death”.
To George Washington, Benjamin Franklin, and the rest of their peers…
Cato was a man to be emulated because of his refusal to back down from his principles and his preparedness to defend them till his last breath, both a martyr and symbol of the Roman Republic.
Yes, he killed himself. But it’s viewed as an exception to the view that it was a coward’s way out.
Cato’s is also a lesson that all we have and have built can *poof* vanish.
The point, smashhead?
Well besides that it’s safe to say Cato didn’t have Ad Intentions…
It’s to impress upon you that you must prepare for and protect yourself and your biz against whims and fancies not under your control that take you from on top of the world to the bottom of an eddy in a snap…
It all rests on pillars of sand… fine sand that disintegrates in the wind…
Something you as a biz owner, freelancer, or even corporate rat-race participant should always remember…
No matter how much you’ve got stuffed in your piggy bank, mattress, wall safe, or wherever you keep your money.
In fact, being prepared is something our country as a whole should keep in mind, but that’s for another day’s discussion…
For now, don’t forget how fragile it all is and how quickly it can all disappear, no matter your intentions.
However, when you have Ad Intentions… you’ll be better protected and prepared.
Go to this page now to get it: https://www.damalamedia.com/ad-intentions
