COPY PORTFOLIO
AESTHETICS/BEAUTY
EVOLUS
Home page
How It Works
ALLERGAN
Press release announcing Deion Sanders spokesmanship
GALDERMA
Exploring the different Restylane products (particularly Refyne and Defyne)
This page targets a niche demographic - men
WEST DERMATOLOGY
Video Script: Doctor & Patient Discussing Medical Procedure
And copy for each location when clicking Learn More
Wrote biographies of the health care providers on this page
Collaborated with marketing and providers to develop the template, then wrote the copy for each of the 90+ services, including Basal Cell Carcinoma, BBL Photofacial, and Botox.
COSMETIC LASER DERMATOLOGY
Home page content
About Us page
Meet the Team page
Procedures page
JASON EMER, M.D.
Procedures & Services Page
Specific procedure (Jeuveau)
COSMETIC DENTISTRY
WELLNESS SUPPLEMENTS
Presidents Day Promo Emails 1-3
Email 1 (L): {First_Name}, Lose Weight at Presidential Savings!
Email 2 (M): {First_Name}, Turbocharge Your Weight and Save up to 63%!
Email 3 (R): Presidential Savings Are Retiring in Just Hours!
Ad 1 (L): new acquisitions using social proof and short video.
Ad 2 (M): targeting who hadn’t purchased using urgency and informative overlay.
Ad 3 (R): targeting who hadn’t purchased using freebie, results overlay, and guarantee.