COPY PORTFOLIO

AESTHETICS/BEAUTY


EVOLUS

Home page

How It Works

ALLERGAN

Press release announcing Deion Sanders spokesmanship

GALDERMA

Exploring the different Restylane products (particularly Refyne and Defyne)

This page targets a niche demographic - men

WEST DERMATOLOGY

Video Script: Doctor & Patient Discussing Medical Procedure

And copy for each location when clicking Learn More

Wrote biographies of the health care providers on this page

Collaborated with marketing and providers to develop the template, then wrote the copy for each of the 90+ services, including Basal Cell Carcinoma, BBL Photofacial, and Botox.

COSMETIC LASER DERMATOLOGY

Home page content

Meet the Team page

Specific Procedure page (along with 100+ more specific procedure pages, including for face and body)

JASON EMER, M.D.

Procedures & Services Page

Specific procedure (Jeuveau)


COSMETIC DENTISTRY


WELLNESS SUPPLEMENTS

Presidents Day Promo Emails 1-3

Email 1 (L): {First_Name}, Lose Weight at Presidential Savings!

Email 2 (M): {First_Name}, Turbocharge Your Weight and Save up to 63%!

Email 3 (R): Presidential Savings Are Retiring in Just Hours!

  • Ad 1 (L): new acquisitions using social proof and short video.

  • Ad 2 (M): targeting who hadn’t purchased using urgency and informative overlay.

  • Ad 3 (R): targeting who hadn’t purchased using freebie, results overlay, and guarantee.